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JULY 2003 - Volume 2, Issue 1

PRESIDENT’S MESSAGE
by Frank A Coviello
President, Boston Financial Corporation

They say that you can’t keep a good man down. That applies to a good company as well. I think that Boston Financial Corporation is an excellent example of that. Early in 2002, at the time that BFC made its decision to relocate its offices from Faneuil Hall Marketplace to the Charlestown Navy Yard, the U.S. economy was "tight", to say the least. In spite of that, we were convinced that there was still a strong demand for our services, perhaps, even more so than what had existed during the heydays of the robust economy of the several years past. So, we took a calculated risk and moved our offices, expanded our operations, hired several additional people and significantly increased our operating costs.

What we didn’t anticipate was that even though the need for our factoring services was increasing on a daily basis, a large number of business operators were reluctant to make major financing decisions or commitments due to the uncertainty of the times. As a result, our sales level remained flat with just enough new business coming in to offset the accounts we were losing through normal attrition. Recognizing this as a potential long-term problem, we substantially increased our marketing and selling efforts. We employed outside consultants to assist us in getting our message out. We put additional emphasis on establishing strategic alliances with certain professionals and other commercial finance institutions, each of whom are in positions to refer business to us. We basically kicked into high-gear.

After one full year of aggressive marketing and selling, our efforts are paying off. During the month of June, we put on six new factoring clients and our current pipeline of applications-in-process and prospects is extensive. The strategic alliance partners are referring client prospects to us on a regular basis. And, our own direct marketing efforts are getting results.

Although there was great focus on bringing in new business to support our growth, we never lost sight of the fact that our existing clients were growing as well and needed service. Our operations, compliance and finance departments saw to it that all of BFC’s clients got the usual prompt attention to all funding requests. We never compromised any client relationships or lowered our quality standards.

This, of course, did not happen by itself. It is, without question, the result of hard work by the committed employees of Boston Financial Corporation. And, if I may, there is another old saying that I would like to reference. It is, "You can tell a company by the people it keeps." I am proud of the employees of Boston Financial Corporation and I am proud to be Boston Financial Corporation’s President.

My sincere appreciation and thanks to all of you.

Frank A. Coviello

President


CLIENT SPOTLIGHT

U.S. Flag Manufacturing Inc., an Abington Massachusetts based company, has been a client of Boston Financial Corporation for over 10 years. US Flag came to BFC in 1993 seeking funding to support the growth of their flag manufacturing business. Due to particularly low margins, US Flag needed to vastly increase its sales volume in order to achieve profitability. According to Wallace St. John, US Flag’s President, "It was very difficult to finance our operations and make money without some sort of receivables financing, and BFC solved that problem for us." Boston Financial Corporation provided Wallace and US flag with access to working capital to take on larger orders and thus achieve profitability and controlled growth. With the help of BFC, US Flag has become a major supplier of flags to local cities and towns, veterans groups, and other organizations across New England.

BFC has helped finance the seasonal nature of US Flag’s sales volume as well as allowing the company to expand its operations. For example, the company was paying an unusually high price for the dowels used for its hand-held flags and thus US Flag was considering manufacturing them in-house. BFC provided the capital for US flag to import the mold from China so that they could begin production of their own plastic dowels. "BFC helped us to expand our operations so that we now see additional sales revenue that we otherwise wouldn’t have had" adds Mr. St. John.

US flag and Boston Financial Corporation have established a relationship that has proven to be mutually beneficial. "Our relationship with BFC has made us a more stable company," remarks Wallace. In fact, over the last 10 years US flag has grown from literally pennies in revenue to around one million dollars this year. "We are extremely happy with the services BFC provides," remarks Mr. St. John. "We would never consider going to anyone else." That was not always the case, however, as US flag once left BFC for a short period of time for another factor, only to return a little while later. "We have had a few clients leave BFC trying to find a better deal with other factors. They later return because, in the long run, our fees, service, and professionalism really are the best." adds Frank Coviello, President of Boston Financial Corporation. BFC and US Flag continue to compliment each other well and fuel growth for both entities.


PARTNERSHIP CORNER
BFC Opens Its Doors to More Strategic Partnerships

Boston Financial Corporation recently began actively promoting its strategic partnership program. Partnerships with banks, brokers, consultants, and CPA’s have significantly increased BFC’s client base. "Establishing mutually beneficial relationships has been instrumental to our recent growth," remarks Ray Dugdale, BFC’s Professional Relationship Manager.

BFC rewards its partners generously for referring customers. The program includes an ongoing commission on all factored monthly volume. In addition, BFC is often contacted by potential clients that are outside our own service area or clients that are seeking financial services that BFC does not provide. In turn, BFC refers these inquiries to existing partnered companies.

Promotional activities for the partnership program include seasonal Boston harbor cruises aboard the "NUERA," BFC’s 61 ft motor yacht as well as breakfast seminars held at the corporate headquarters in Flagship Wharf. BFC is planning a July cruise dedicated solely to the factoring industry in which invitees will consist of other factors based in the New England area."This is only the beginning," adds Kris Limaye BFC’s Marketing Manager. "With our renewed marketing efforts, our partnership program should continue to grow and help the entire company grow along with it." BFC’s partnership program has been extremely successful and is continuing to add new partnerships on a daily basis. Existing partners are from all types of businesses including:

New England Banking Institutions
Business Development Offices
Financial Services Companies
Financial Manager Resource Companies
College/University Development Centers
State/Local Government Offices
New England Brokers
New England CPAs
New England Attorneys
Consulting Companies


FROM THE SALES DESK
When Helping a Business Gets Personal

Boston Financial Corporation is a company dedicated to easing the burden of cash flow pressure for companies across New England. BFC is of course a business, but we also care about our clients and hope we can help in their continued growth. One recent client made us at BFC feel particularly appreciated. Marc Kenney, Senior Business Development Associate, called a woman in Massachusetts who is seeking working capital to grow her fabrication business. This particular woman was almost in tears on the phone as she attempted to explain her cash flow pressures and how she was losing sleep at night and could rarely enjoy a weekend. After setting financial terms that were beneficial to both parties, BFC has subsequently relieved her of her financial burden and she can now sleep well and enjoy life outside of her work. According to Marc Kenney, "It is a great feeling when you can relieve such problems and provide peace of mind to a client." Well, BFC is happy to report that this woman’s business is now thriving, thanks in part to help from Boston Financial Corporation.


AROUND THE OFFICE
Meetings We All Look Forward To

At Boston Financial Corporation, we recognize that encouraging teamwork and cooperation among our employees will result in the best customer service for our clients. To that end, we hold biweekly staff meetings. BFC provides lunch, and the employees provide the conversation. By making the staff meeting an event our employees look forward to, BFC has eliminated the sense of dread that often accompanies such gatherings and turned them into a relaxed, open forum for discussion of issues affecting the company, our employees and our clients.

Another fun company event is the upcoming BFC Cookie Contest, which will span two weeks. The first week, BFC’s male employees will bake cookies to be judged by the female employees. A week later the opposite will happen, as the women will bake cookies for the BFC men to evaluate. Operations Associate Barbara McDevitt, who dreamed up the contest, says, "It is another enjoyable thing to do to bring us together and build a little camaraderie." Adding a little play to our busy workdays allows employees to feel connected to one another and to the company, which in turn ensures better productivity.


PERSONNEL UPDATE
BFC brings in Sales Interns

Another step in the growth of Boston Financial Corporation was taken recently when six college interns were added to the BFC sales staff for the summer. The new interns are heading up an aggressive marketing effort designed to create a steady flow of new sales prospects. Four interns were brought on board in early June, with 2 more added later in the month. "Within the first few weeks the interns have already generated a significant increase in new applications and in the general awareness of BFC," notes Marc Kenney, who manages the interns. The program has been so successful early on that BFC is considering continuing the program into the fall.

BFC would like to formally welcome the following interns:
Michael Belmarce (3rd Year) Northeastern University
Vanya Kostadinova (Junior) American University of Paris
Krishna Shetty (Senior) Clark University
Libbie Snyder (Junior) McGill University
Sodany Sor (Junior) Yale University
Paul Williams (Senior) University of Massachusetts at Amherst

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